"Diggnation," to End in December

Caught this story off of Twitter and I am a little sad to see the show being shut down.

Their explanation for ending it: They’ve grown up, just like the Web has. “We started this show as kids,” said Mr. Albrecht, now 35. “Both of us came into Web video at a time when ‘Web video’ wasn’t even a word.”

Said Mr. Rose, 34: “There are other things, creatively, that we’ve started to do that are a little more fresh and exciting.”

A Web video network, Revision3, was built in large part on the back of “Diggnation,” and like a traditional television network, it is carefully managing the announcement about the show’s end. “We’ve built the company to the point where, when a show goes through its natural life cycle, that’s fine,” the Revision3 chief executive, Jim Louderback, said in an interview last week. 

Gotta love it when a media network can be built around a popular web show, makes you wonder how different the web0sphere would be if media networks actually promoted the various properties they advertise with.

Related Web URL: http://www.nytimes.com/2011/10/04/business/media/d...