NVIDIA's dual-Fermi card that never was ?!?

By now we have all heard the rumors about the dual GPU card from nVidia rumored to be called the GTX 590.  As the name suggests it is supposed to be faster than the current flagship GTX 580 and if history holds true will feature 2 "lesser" GPUs on a single card with a bridge chip connecting and splitting bandwidth between the GPUs.

Because of this bridge chip you won't be able to link more than 2 physical cards together but will take up less room than 4 cards from the same GPU family.

I found the following image on 2 sites.  Tested (http://www.tested.com) and  engadget (http://www.engadget.com)  and what immediately caught my eye was the ghostly white vampire'ish PCB color and rather "fake" looking component parts. 

PAX East 2011, which kicks off tomorrow, is widely expected to finally deliver a dual-GPU solution from NVIDIA's Fermi family of graphics chips, a PCI Express-saturating single-card workhorse to be known as the GTX 590. While we wait for its arrival, however, here's a sentimental look back upon 2010 and another little prototype that NVIDIA had kicking around its labs back then.

Does that mean this is simply a mockup or the collective creation of a master model builder looking for his 15min of fame and fortune?  Given the total size of the PMW, I'll cry foul but qualify that by saying, OMG this is sweet!! 

Check either of the above sites for more pictures of this wicked white video card.