Motherboard brands struggling to survive in the notebook market

The title of this news post somewhat implies that notebooks are killing the motherboard business but when you read the article you'll find that its the motherboard's notebook lines that are killing the company.

While Asustek Computer is aggressively pushing its ultrabooks in the notebook market, its fellow motherboard competitors are mostly still struggling in the notebook industry, according to sources from motherboard players.

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Although Gigabyte will not join the first round of ultrabook competition, the company is already planning models featuring Intel's upcoming Ivy Bridge processor for the first half of 2012. With demand for ultrabooks expected to start rising in 2012, Gigabyte is confident that it will be able to achieve its goal of turning a profit with its notebook business.

Notebooks are really a very "personal" platform device that, aside from hardcore business use, really needs to appeal to the user and almost match their demands completely.  Combine that with the infrequency of their purchase and it's no wonder companies struggle to sell them.

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