Mobos are all about differentiation: Q&A with ECS
Posted By: Dennis - Source: Web
Here is an interesting interview with ECS talking about motherboard marketing.
Q: What products will Elitegroup Computer Systems (ECS) be presenting at Computex 2012?
A: ECS is showcasing products under four major categories - motherboard, graphics card, all-in-one (AIO) PC and notebook.
In the past, ECS was broadly recognized as a motherboard maker that focused mainly on the entry-level and mid-range segments, but the company has been aggressively transforming its business model over the past two years and has successfully entered into the high-end segment.
In 2008, we launched our Black series motherboards targeting the high-end market and we are pushing our latest Golden limited edition motherboards for the extreme high-end products under the Black series for 2012.
They do go on to talk about the golden motherboards and why they are important. Personally I feel they are all about adding more bling for your buck.
Funny thing, I visited the ECS booth, looked around, had my press pass out in the open and nobody came to talk to me. Its like they were too lazy to care.
Related Web URL: http://www.digitimes.com/news/a20120606VL202.html?...