Mobos are all about differentiation: Q&A with ECS

Here is an interesting interview with ECS talking about motherboard marketing.

Q: What products will Elitegroup Computer Systems (ECS) be presenting at Computex 2012?

A: ECS is showcasing products under four major categories - motherboard, graphics card, all-in-one (AIO) PC and notebook.

In the past, ECS was broadly recognized as a motherboard maker that focused mainly on the entry-level and mid-range segments, but the company has been aggressively transforming its business model over the past two years and has successfully entered into the high-end segment.

In 2008, we launched our Black series motherboards targeting the high-end market and we are pushing our latest Golden limited edition motherboards for the extreme high-end products under the Black series for 2012.

They do go on to talk about the golden motherboards and why they are important.  Personally I feel they are all about adding more bling for your buck.

Funny thing, I visited the ECS booth, looked around, had my press pass out in the open and nobody came to talk to me.  Its like they were too lazy to care.

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