Websites Give Deals Based on User Information

This is an interesting story, and something I have noticed but didn't pay much attention to in the beginning.

A key difference: where Staples seemed to think they were located.

A Wall Street Journal investigation found that the Staples Inc. website displays different prices to people after estimating their locations. More than that, Staples appeared to consider the person's distance from a rival brick-and-mortar store, either OfficeMax Inc. OMX +1.34% or Office Depot Inc. ODP -2.31% If rival stores were within 20 miles or so, Staples.com usually showed a discounted price.

The question I would have is, does this reflect in the store??  I think not.

Related Web URL: http://online.wsj.com/article_email/SB100014241278...