Asustek, Gigabyte Going Commando at CeBIT 2013

While I can be fairly certain that most folks will be proudly wearing their undergarments at CeBIT the folks at Asustek and Gigabyte have decided that going boothless makes more sense than setting up a display on the show floor.

Asustek Computer and Gigabyte Technology will not have any booth at CeBIT 2013, which will be hosted from March 5-9 in Hannover, Germany. The two companies have instead rented conference rooms outside the exhibition center to serve their clients.

Compared to the top-2 motherboard brands, Micro-Star International (MSI) and ASRock are still eager to have a place in the show and have rented booths to showcase their latest products.

Due to Europe's financial crisis and a shift of focus to Mobile World Congress (MWC), the numbers of CeBIT exhibitors and buyers have dropped rapidly in the past few years.

MSI plans to showcase its latest gaming and high-end motherboards such as X79A-GD45 Plus at the show and will also display its new Twin Frozr graphics cards.

While the companies have cited the financial crisis and MWC I am of the opinion that cost and liability have something to do with their decision.  We all know about product theft at CeBIT and how much it costs to pay for and setup a booth so it makes sense to have a hotel suite available.  It is a private setting, costs less and no fear of hardware walking off, at least right away.

I wonder if they will be doing the same thing at Computex?

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