Windows 8: The Microsoft New Coke Moment

It would seem tech writers are getting more creative when it comes to writing about the failure of Windows 8.  In this ZDNet article the author is trying to parallel the cola wars claiming that Microsoft just needs to listen to their customers and they will come out on top again.

Funny thing is unless you consider apple there is very little competition for the top one spot.

How did Coke do it? They gave people what they wanted: The original "taste." As Coca-Cola chairman and CEO Roberto Goizueta said in 1995, "The most significant result of 'New Coke' by far was that it sent an incredibly powerful signal... a signal that we really were ready to do whatever was necessary to build value for the owners of our business."

I've suggested Microsoft do the equivalent by bringing back the Aero interface and dumping the Metro interface. Does Ballmer have the guts to admit he made a mistake and give users what they clearly want? We don't know. 

Write about and they will change, or so people think.  I'm of the opinion that MS doesn't have to do anything, they could continue to push Metro and people will eventually buy into it.  Lets hope that doesn't happen.

I also noticed the author claims that Coke won the cola wars. *tisk*

Related Web URL: http://www.zdnet.com/windows-8-microsofts-new-coke...