Gigabyte to push Aorus motherboards and graphics cards

Gigabyte has been teasing this development on social media for the past few weeks and I am rather excited to see what they come up with.  Aorus has typically been the name associated with their gaming line and it is only natural that they would add the name to their other line of gaming products.

Gigabyte Technology is planning to release motherboards and graphics cards under its independent gaming brand Aorus. Existing Aorus-branded products include gaming notebooks, mice, keyboards and peripherals, and Gigabyte is looking to strengthen the gaming brand to compete against its competitors such as Asustek Computer's Republic of Gamers (ROG) and Micro-Star International's (MSI) Gaming series.

Gigabyte will begin selling Aorus branded motherboards in early January 2017, starting with Intel's new 200-series chipsets, while graphics cards will need to wait until AMD and Nvidia release new high-end GPUs.

Meanwhile, Asustek is mainly pushing its ROG brand for top-end gaming products and ROG Strix for high-end products. In addition to motherboards, graphics cards and notebooks, Asustek also sells desktops, monitors, keyboards, mice, earphones, and microphones under the ROG brand.

CES should be an exciting time for Gigabyte this year.

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